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The Rifle Bucks program promoting local shopping through the holiday season was again a success, according to Government Affairs Coordinator Mike Braaten. “It was again successful,” he said. “We handed out three thousand coupons within basically two and a half days.”
But by the end of the promotion, which ended on Jan. 6, the city only received 2,332 of the 3,000 Rifle Buck coupons, resulting in a 78 percent return rate.
Braaten said that the city's decision to print out only a limited number of coupons and hand them out this year from City Hall, worked out well. The city had distributed the coupons through the Citizen Telegram and the Glenwood Springs Post Independent in previous years.
“From what I've heard, people said it was a great way to do it because they didn't have to fight over a newspaper,” Braaten said.
The City budgeted $65,000 to implement the 2011 Rifle Buck program, however, since all of the coupons were not returned, the city didn't exhaust the funds. More than $15,000 were unspent.
“We didn't meet the program budget for coupons, so that was unfortunate,” Braaten said. “But this is the first year we printed the coupons ourselves.”
Despite not all of the coupons being returned, the program did see an increase in business participation, Braaten said, with 34 Rifle businesses.
Besides a few isolated comments, Braaten said that most of the feedback he's received about the promotion was positive, adding that the city will likely do the promotion in a similar fashion this year. While funds have already been budgeted for the promotion this year the program will be evaluated further in the year to see if the city will once again run the shop local promotion, Braaten said.
But by the end of the promotion, which ended on Jan. 6, the city only received 2,332 of the 3,000 Rifle Buck coupons, resulting in a 78 percent return rate.
Braaten said that the city's decision to print out only a limited number of coupons and hand them out this year from City Hall, worked out well. The city had distributed the coupons through the Citizen Telegram and the Glenwood Springs Post Independent in previous years.
“From what I've heard, people said it was a great way to do it because they didn't have to fight over a newspaper,” Braaten said.
The City budgeted $65,000 to implement the 2011 Rifle Buck program, however, since all of the coupons were not returned, the city didn't exhaust the funds. More than $15,000 were unspent.
“We didn't meet the program budget for coupons, so that was unfortunate,” Braaten said. “But this is the first year we printed the coupons ourselves.”
Despite not all of the coupons being returned, the program did see an increase in business participation, Braaten said, with 34 Rifle businesses.
Besides a few isolated comments, Braaten said that most of the feedback he's received about the promotion was positive, adding that the city will likely do the promotion in a similar fashion this year. While funds have already been budgeted for the promotion this year the program will be evaluated further in the year to see if the city will once again run the shop local promotion, Braaten said.
